The following list includes webinars and online courses discussing a variety of topics that could benefit our partners! Get an Overview of the Freedom's Frontier Professional Development Scholarship Program. When you find a webinar or online course you would like to take, you may apply for funding with our Professional Development Scholarship Application. Know of any opportunities that are not listed but should be? Let us know! Contact Education & Interpretation Manager Liz Hobson.


April

Webinar
Training Volunteers

American Association for State and Local History

April 26, 2017, 3 p.m. (eastern)
How can we train our volunteers for projects that will help them make a difference in our organizations? And how do we make it fun and empowering while avoiding conflicts? Learn about training tips and tactics that can stimulate the long-term sustainability of a volunteer program. This session will be presented by staff from two Field Services offices and will be jam-packed with ideas for how to train volunteers and make their service a rewarding experience.


Webinar
Annual Alliance Meeting: New Attendees Welcome
American Alliance of Museums 

April 27, 2017 2-3pm eastern
 If you’re a first-time Alliance Annual Meeting attendee (or even if you are a veteran attendee and want an overview of what’s new), join us online for this welcome and introduction to the wide range of networking and educational opportunities that await you in St. Louis! Alliance staff will guide you through program highlights as we offer practical tips on how to make the most of your conference experience.


MAY 2017

Webinar 
Working with Disaster Recovery Companies: What You Need to Know 
American Alliance of Museums
May 1, 2017 2-3pm eastern

If your institution is affected by a large-scale disaster, you may very well rely on the services of a disaster recovery company to help get back on your feet. What companies are out there and what services do they offer? How do you vet companies to make sure that they are using responsible techniques in handling and recovering your impacted collections?

Webinar
Interpreting LGBT History at Museums and Historic Sites
American Association for State and Local History
May 5, 2017 3pm (eastern)
This webinar will provide an introduction to interpreting LGBT history at museums and historic sites. We will discuss first steps in planning LGBT interpretive efforts, which include: deciding if the time is right for your organization to interpret LGBT history; approaching the sources; conceptualizing your story; and trust-building. Drawing on numerous case studies, Dr. Ferentinos will offer a range of success stories and suggest what we can learn from these examples. 


Webinar
New Member Orientation
American Association for State and Local History
May 9, 2017,  3 p.m. (eastern)
Are you a new member of AASLH? Interested in AASLH membership? Eager to make the most of your important role in this community? Join AASLH staff for an interactive orientation on the services, programs, events, resources, and networking opportunities available to AASLH members.
As your home for history, we want to ensure you are getting the most value possible from your membership. This webinar will help you become more connected with the AASLH community and find out how we can support your practice of history. There will be plenty of time for any questions about AASLH or our services.
This webinar is free and open to all, but pre-registration is required. A recording of the webinar, slides, and notes will be sent to all registrants after the event. This webinar is offered monthly, so you can also join a future webinar if you want to learn more.

Webinar
How to Preserve Your Historic Building 
American Association for State and Local History

May 11, 2017 3pm eastern
Rehabilitating and preserving an historic building can be challenging…unless you have the right tools! Come learn about the Secretary of the Interior’s Standards for the Rehabilitation of Historic Structures, the methods for applying them to your historic building, and how they can help you apply for funds! Historic Buildings are simultaneously the largest asset and the greatest liability for many organizations.  This webinar will provide an overview of the tools available for funding, and the Standards most often associated with those funding tools. This webinar will primarily focus on the Secretary of the Interior’s Standards for the Treatment of Historic Properties. The presenters will provide an overview of the four different treatment types, and review in detail, the most commonly-used treatment: Rehabilitation.  Each of the ten Rehabilitation Standards will be reviewed, illustrating with examples how they are applied.

Online Course
Developing Exhibitions 
American Association for State and Local History
May 15-July 7, 2017
This class is about how to put together an exhibition, from deciding what it will be about and why, to gathering, creating and arranging all the elements for visitors.  You’ll learn a lot from your classmates – from their own experiences and from the resources that they share with all of us.  And you’ll learn the best way: by doing – you will develop an actual exhibit over the course of the class.

Webinar
Creating 21st Century Digital Collections
American Association for State and Local History
May 16, 2017, 3-4:15 p.m. (eastern)
Join Kristen Gwinn-Becker, as she discusses strategizing, creating or updating, engaging, and sustaining modern digital collections. She will walk through the six areas outlined below, showing examples for each section. Participants may send an email in advance that contains a link to their digital collections and the top three questions they would like answered about their current situation or a future initiative. Kristen will work with examples from participants as well as draw on real (digital) world examples of digital initiatives from her international technology company HistoryIT. The different challenges these institutions faced and the innovative solutions that were employed to maximize user impact and sustainability will be shared with attendees. This webinar will focus on what users of digital collections demand now, and on sustainable best practices for converting or creating online platforms that not only grow with their users’ interests and expectations but also bring out the hidden stories each collection holds. 

Webinar 
Why do we need this? Insight and Hindsight for Deaccessioning 
American Alliance of Museums 

May 17, 2017 2-3pm eastern
As institutional collections begin and continue to develop, from time to time their contents need to be assessed through inventory and internal discussion. In many cases, the inevitable question finds its way into these important examinations: “why do we have this?” The process that ensues may bring up many challenges, but what is ultimately required is a sincerely professional perspective; which can be more difficult than one might think.

Online Course
Basics of Archives
American Association for State and Local History

May 22-June 23, 2017
15-20 hours to be completed anytime during the above dates
The newly revised Basics of Archives online course is designed to give organizations and individuals who are responsible for the care of historical records an introduction to the core aspects of managing and protecting historical records collections, using appropriate principles and best practices. The course consists of five lessons: Archives and Archivists, Acquiring Your Collections, Housing Your Collections, Access and OutreachThe course is web-based and takes 15-20 hours to complete. There are no required times to be online. You may finish the course anytime during the four-week course period.
Who Should Take This Course:This course is a beginning level course designed for professional staff and volunteers of historical organizations and libraries with historical collections who have little to no experience with archival materials.

Webinar 
Aligning your Board,your Organization, and your Business Model around Audience Building
American Alliance of Museums 

May 23-25, 2017 2-3pm eastern
Join us for this three-part webinar series, in which we will highlight key research from the Wallace Foundation, BoardSource, and PGAV Destinations, related to understanding and building cultural audiences: the role of your board, new business models for museums, and using audience and market research effectively. The series will examine three case study institutions–The Contemporary Jewish Museum, The San Diego Museum of Man, and the Greensboro Science Center, as we explore their varied approaches, challenges and successes in building audiences and strategically aligning their institutions. Museum colleagues representing AAM Professional Networks–Public Relations and Marketing Committee (PRAM), Leadership and Management Network (LMN), Committee on Audience Research and Evaluation (CARE), will provide perspective from the museum field.

Webinar
Planning for Marketing at Museums & Historic Sites
American Association for State and Local History
May 23 @ 3:00 pm - 4:15 pm (eastern)
Marketing is crucial for small museums and historic sites, but where do you begin? In this webinar, AASLH’s Hannah Hethmon will teach you, step by step, how to create a marketing plan tailored to your organization’s unique needs. A good marketing plan can help you more effectively allocated time and money, get approval for a marketing budget, keep you focused on high-priority goals, and ensure that your marketing objectives and methods are supporting your institutional mission.
Working through a series of prompts and questions, you will get a chance to see other organizations’ answers and get real-time pointers. At the end of the webinar, you will have the outline and notes you need to write your own marketing plan.

Webinar 
Aligning your Board, your Organization, and your Business Model around Audience Building

American Alliance of Museums
May 23, 24, 25 ,2017 2-3:30pm (eastern)
Join us for this three-part webinar series, in which we will highlight key research from the Wallace Foundation, BoardSource, and PGAV Destinations, related to understanding and building cultural audiences: the role of your board, new business models for museums, and using audience and market research effectively. The series will examine three case study institutions–The Contemporary Jewish Museum, The San Diego Museum of Man, and the Greensboro Science Center, as we explore their varied approaches, challenges and successes in building audiences and strategically aligning their institutions. Museum colleagues representing AAM Professional Networks–Public Relations and Marketing Committee (PRAM), Leadership and Management Network (LMN), Committee on Audience Research and Evaluation (CARE), will provide perspective from the museum field.

Webinar
How to Stop Worrying and Embrace Fundraising
American Association for State and Local History

May 25, 2017 3pm eastern
Fundraising is critical to nonprofit work, but it isn’t exclusively reserved for executive directors, development staff, and board committees. This discussion will demystify fundraising and explore how staff and volunteers at organizations of all sizes can advance their mission with better understanding of the fund development process. 


JUNE 2017

Online Course
Museum Education and Outreach
American Association for State and Local History

June 5-July 31
At their heart, regardless of type or size, museums are educational organizations. This course is about how we can facilitate visitors’ meaningful and memorable experiences in the informal environments of museums. At the end of this course you will be able to: describe the characteristics and learning needs of various museum audiences summarize what we know about learning in museums assess the strengths and weaknesses of interpretive techniques and program approaches utilize a system for planning, operating, and evaluating museum educational programs access resources to assist you in future development of effective learning experiences

Webinar Facebook for Museums & Historic Sites

American Association for State and Local History
June 13 @ 3:00 pm - 4:15 pm (eastern)
Facebook is used by over 100 million adult Americans every day and is the most popular social networking site in the US and the world. It’s important that museums and historic sites know how to effectively use this platform to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. Join AASLH’s Hannah Hethmon for an in-depth look at Facebook for museums and historic sites. Topics covered will include: 

  • Growing your Facebook audience
  • Best practices for posting
  • Crafting engaging, mission-focused posts
  • Using Facebook Live, Events, Live, and other free features
  • Paid advertising and sponsored content on Facebook
  • Real examples of museums and historic sites that are using Facebook well

JULY 2017


Webinar 
Twitter for Museums & Historic Sites
American Association for State and Local History
July 11 @ 3:00 pm - 4:15 pm (eastern)
Today, Twitter is often the first place news breaks, the best way for strangers all over the world to discuss a similar interest, a direct connection to celebrities and politicians, and many more applications. How does your organization fit into the pictures? When used effectively, museums and historic sites can use Twitter to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. Ready to get started or improve your existing account? Join AASLH’s Hannah Hethmon for an in-depth lesson on Twitter for museums and historic sites. Topics covered will include:

  • Creating an appealing Twitter profile for your organization
  • Growing your Twitter audience
  • Best practices for posting and ideas for finding your organization’s Twitter voice
  • Storytelling on Twitter
  • Utilizing hashtags and participating in planned and impromptu hashtag conversations
  • Real examples of museums and historic sites that are using Twitter well


Webinar 
Instagram for Museums and Historic Sites
American Association for State and Local History
July 25 @ 3:00 pm - 4:15 pm (eastern)
Instagram is a growing image-sharing platform where younger audiences (and older ones too) share everything from casual snapshots to professional photography and art. Increasingly, Instagram connects artists, photographers, and influences around shared locations, interests, and hobbies. Museums and historic sites are well-positioned to use Instagram to increase awareness of their institution, further their mission, engage their audience online, and inspire new and existing audiences to visit. In this webinar, AASLH’s Hannah Hethmon will give an in-depth lesson on Instagramming for your institution. Topics covered will include: 

  • Creating an appealing Instagram profile for your institution
  • Growing your Instagram audience
  • Best practices for posting and tips on what to post
  • Communicating with images
  • How to connect with influential Instagrammers and host Instameets
  • Real examples of museums and historic sites that are using Twitter well
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